At a strong eighteen percent of the US population, Latinos have become America's largest minority—and Mexicans make up a large part of that number. Gustavo confronts the bogeymen of racism, xenophobia, and ignorance prompted by such demographic changes through answering questions put to him by readers of his ¡Ask a Mexican! column in California's OC Weekly . He challenges readers to find a more entertaining way to understand Mexican culture that doesn't involve a taco-and-enchilada combo.